Lorren currently represents Camilyo, an Israeli-based software firm, in the US. Camilyo’s platform provides re-seller partners a powerful, efficient system that manages SMB clients’ digital programs.
If you have ever tried to put together a digital presence program, you know how difficult it can be. Vetting vendors is time consuming and getting disparate systems to work together is elusive. Camilyo solves this problem by integrating critical digital functions into a single system.
With Camilyo, an SMB can easily manage customers through the sales funnel by attracting visitors, converting them to customers, and interacting with them to increase retention.
Other companies Lorren worked for include:
Granite Broadcasting Corporation
As Head of Digital Media he wrote the initial strategic plan to develop a digital business for this local/regional television broadcasting company. Upon acceptance by the board, identified and developed products required to execute that plan, trained the sales staff to effectively sell digital, trained the news teams to be better digital and social media journalists, negotiated deals with content providers to enhance Granite’s online video offerings, built and managed a series of mobile apps and websites, deployed real-time bidding audience extension products, and introduced a digital services product line to appeal to the non-advertiser segments in these local markets.
- Increased monthly traffic 90%, unique visitors 218%, and revenue 190% since 2009
- Developed and managed six Digital Managers and 10 digital-only sales representatives
- Managed relationships with over 20 technical vendors
- Built internal marketing systems to keep traditional staff focused on digital KPIs
- Represented Granite at major industry conferences
Initially as a consultant brought on to establish a Publisher Certification program, Lorren was then hired as Chief Operating Officer responsible for the day-to-day operations of the company.
As Executive Vice President, Lorren built the online operations for CityGuideNY and the New York Metro Parents businesses. He also served as Publisher of the Parents’ print division where he directed a sales team of 12 outside reps.
As CEO, Lorren revamped the product line for this network of community websites and established a series of automated procedures to scale the business.
As CEO, Lorren was charged with revitalizing this ASP to the newspaper and media business. At this multi-million dollar company, Lorren led the company back to profitability and created new procedures, markets, and products that enabled customers to bring more value to their internet operations.
As Senior VP, Sales, Lorren built the New York and London-based sales teams, marketed the transaction-enablement business to direct merchants, and participated with the senior team in defining future product requirements.
As Senior VP Sales, Lorren sold this new rich media advertising product to the burgeoning online advertising space.
Prior to his Internet and technology stints, Lorren worked at The New York Times in increasingly senior marketing, advertising sales, circulation sales and operations, strategic planning, and operations roles.
As a consultant on marketing and sales, Lorren has also helped the following companies
- The Conference Board
- Marketing Executives Networking Group
- CMP Media
- Henn Pools
- Content Directions
- Avenue Magazine
Lorren earned a degree in economics from Harvard where he served as Business Manager of the school’s daily newspaper, The Harvard Crimson as well as competed for the Crimson’s nationally ranked swim team.