Establishing and maintaining a solid web presence is challenging for many small businesses.
Just consider some of the recent headlines:
- 50% of SMBs actually have websites
- 10% of SMBs have figured out how to use social media
- 75% of SMB websites lack an email link on their homepage
- 65% of SMB websites lack a form-fill option to request information
- 93% of SMB websites are not mobile compatible
A recent study from Yodle sheds further light on this topic. This study focused on how consumers find, choose, use and interact with local businesses.
If you are a local business, the digital options often pose an overwhelming array of options. Make sure your web presence exists. Maintain an informative website and see that it renders properly on a mobile device. Claim your important social media pages and keep them accurate and active. Monitor comments and reviews at the various listings sites and respond appropriately. Use your digital channels to execute an effective marketing plan. Advertiser wisely and make sure to use search and social options to target your key customers. A well-targeted advertising campaign can save money, yield better results, and integrate with your other marketing programs.
While the challenges may be daunting, there are ways to manage the digital challenge. Agencies and consultants can help. Vendors can do this work either with or for you. And, you can invest the time to become a master at the many channels…but that is not one I would recommend.
The Yodle report is full of useful advice for small businesses looking to improve their online presence.